The Effect Of Packaging On Consumer Buying Behaviour

CHAPTER ONE

INTRODUCTION

1.1       BACKGROUND
OF THE STUDY

There is increased awareness today concerning
socio-economic development of the developing countries. This awareness has led
to rapid growth of industries whose involvement in economic sector has made
great impact towards the enhancement and betterment of her citizenry in terms
of output, quantity and quality of product offered.

The effect of packaging on the consumer buying behaviour
being the core of this research work, unveil the significance of packaging as
it influence consumer’…