Effect Of Packaging On Consumers Buying Behaviour (a Case Study Of Nestle Nigeria Plc)

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling. The hypotheses were tested using simple percentage method. Based on the research, the findings revealed that; there is a significant relationship between packaging and consumer buying behaviour, poor packaging quality affects consumer buying behaviour, a…