Product Innovation And Competitive Advantage In Manufacturing Firms In Nairobi County, Kenya

47 pages ID: BAM4952

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages47
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM4952

Abstract

ABSTRACTThe study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect  of  number   of products  redesigned   on  the  manufacturing  firms’ competitiveness in Nairobi   County,   to   establish   the   relationship   between   product   innovation   and   the manufacturing firms’ competitive advantage in Nairobi County and to find out the drivers of innovative products and competitive advantage of manufacturing firms in Nairobi County. A descriptive   research   …

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Pages47
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