The Effect Of Marketing Financial Services In Deregulation Economy Banking Industry; A Case Study Of United Bank For Africa (uba)

67 pages Chapters 5 ID: BAM5275

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Project Details

DepartmentBusiness Administration and Management
TypeProject
Pages67
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.BAM5275

Abstract

ABSTRACTThis research work titled "The Effect or Marketing
Financial Services in Deregulated Nigerian Banking Industry" was carried out in Lagos state, Nigeria because of its
peculiarity and consideration as the seat of banks in Nigeria.A theoretical background and literate review focusing on
marketing in general, banking industry in Nigeria, financialservices marketing
in perspectives regulated deregulated economy and host of other relevant
theories concerning the Nigerian banking industry was x-rayed.

 A total of 150 respondents who were mainly customers of
UBA from 5 different bra…

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Pages67
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