Advertising And Consumer Brand Preference

ADVERTISING AND CONSUMER BRAND PREFERENCE        ABSTRACTThe study focused on Adverting and Consumer Brand Preferences. It also sort to find out The Influence of Advertising on Consumer brand preference in Ugbowo, Benin City.The research method used for the research work was survey research method and with the aid of questionnaire, data was obtainable from consumers in Ugbowo, Benin City. Convenient Sampling Technique was used in selecting consumers from the research area with a sample size of 50 people. The data was analyzed using Simple Percentage Table and Chi-…