Efficient Corporate Image Management As A Strategy For Enhancing Profitablity

(A CASE STUDY OF DIAMOND BANK PLC ENUGU).ABSTRACTBusiness organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service, advertising paying good salary and so on. It pervades every aspect of a business concern from the least worker’s personality to the dealing within the organization and with the larger society. In the face of the…