Consumers’ Attitudes Towards Insurance Products:/an Assessment Of Life Assurance Products In Nigeria

ABSTRACT There is considerable unexploited potential for insurance in Nigeria due to the lack of confidence based on years of negative experiences in the sector.  On the other hand, consciousness of Nigerians couple with the non-existence of social security system is encouraging factors for life insurance growth.  The research topic is “Consumers Attitudes Towards Insurance Products:  An Assessment of Life Assurance Products in Nigeriaâ€.  The study started with introduction with cleared ground for this work.  The purpose of the study is to determine the nature of consumers’ attitudes tow…