Effect Of Consumer Buying Behaviour On The Purchase Of Insurance Products

CHAPTER ONE
BACKGROUND OF THE STUDY
1.1    INTRODUCTION:
Every day consumers buy things. Consumers exchange their money for
goods and services, for their own use and for the use of their families:
Consumers choose things they think will meet their needs on a
day-to-day basis, and they occasionally make buying decisions which will
affect their lives for years to come. At the same time, consumers make
decisions about disposing of worn-out or used-up possessions. All these
decisions and exchanges have implications for ourselves, our families,
our friends, the …