Effect Of Consumer Buying Behaviour On The Purchase Of Insurance Products

CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives for years to come. At the same time, consumers make decisions about disposing of worn-out or used-up possessions. All these decisions and exchanges have implications for ourselves, our families, our friends, the environment, and the businesses we bu…