Effect Of Price On Consumers’ Patronage Of Mary Kay Perfume

IN ENUGU METROPOLIS ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making a humble profit to keep the business going. On a macro scale, prices of products in an economy determine the level to which the citizens will be able to satisfy their needs for goods and services, where the general price level is high; we speak of an inflationary trend in the economy. People obtain products a…