The study was set out to investigate the effect of sales training on sales performance in the hospitality industry. The study was guided by the following objectives; To determine the characteristics of a good sales training program in the hospitality industry, to determine the caliber of staff to be included in a sales training program… Continue Reading
This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle… Continue Reading
This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance… Continue Reading
This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional… Continue Reading
This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. … Continue Reading
This research is aimed at small-scale industries development in Anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries are needed for speedy growth and development especially… Continue Reading
Due to the importance of customer’s service in the business world. Many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. Ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, OKO branch, which… Continue Reading
This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and… Continue Reading
Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical… Continue Reading
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any… Continue Reading
color:black'>This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary… Continue Reading
Five Chapters, Full work. Recent references ABSTRACT EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'>This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection.… Continue Reading
This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was… Continue Reading
Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism… Continue Reading
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local… Continue Reading
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s… Continue Reading
On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established… Continue Reading
This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from… Continue Reading
New product development (NPD) projects are typically managed through a series of screens, or gates, where ideas compete for resources. Ideas are carved into projects, and these projects are reviewed, and approved or terminated through the screening process so that only the best performing projects continue to subsequent stages of design,… Continue Reading
This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state. The study also looked into various benefits that accrue form using the channel system… Continue Reading
This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage… Continue Reading
INTRODUCTION 1.1BACKGROUND TO THE STUDY In this country today, many business organizations are established and they strive for the actualization of profit making objectives. However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes. Therefore, for us to effectively… Continue Reading
This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their product To ascertain the impact of promotion on the marketing of detergent with… Continue Reading
This study is based on x – raying financial distress in the banking sector, the apex transaction boot of our economy. It is however interesting to note that this study not only would expose also would examine the various mechanism that have been put in place, mostly and especially in the sector, for the handling of thesis may harm in… Continue Reading
INTRODUCTION 1.1BACKGROUND TO THE STUDY NAFDAC was established by decree 15 of 1993 as amended by decree No 1999 to regulate and control importation, exportation, manufacturing, advertisement, distribution, sale and use of food, drugs, cosmetics, medical devices, the target chemicals bottled water, all non as regulated product. The importance of… Continue Reading