An Appraisal Of Advertising In The Development Of Tourism In Enugu State

ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism business is advertisement and publicity. And this can be done through any of the promotional mix variables. Therefore in simple terms, advertisement can be said to be the deliberate efforts and plans geared towards bringing to the knowledge of the public or…