A Study On The Role Of Advertising In Tourism Development In Enugu State (a Case Study Of Enugu State Tourism Board, Enugu)

62 pages Chapters 5 ID: MKT0102

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DepartmentMarketing
TypeProject
Pages62
Chapters5
MethodologySimple Percentage
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT0102

Abstract

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT IN ENUGU STATE(A CASE STUDY OF ENUGU STATE TOURISM BOARD, ENUGU)ABSTRACTJourism Boards are established by various government to accrue revenue.  And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer.  And this can be done through any of the promotional mix variables.  This research work is aimed at finding out the role advertising plays in tourism development.Chapter one contains a general discussion of the role advertising plays in tourism development.  It w…

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