Managing The Channel System In Petroleum Product Marketing In Enugu State.

ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant petroleum products scarcity always witnessed in the state.  The study also looked into various benefits that accrue form using the channel system as a meaning of marketing petroleum products.  Franchising as a strategy for managing petroleum products channel was also treated. The researcher used open close ended questions to click responses form the dealers and the companies on various issues o…