Marketing Of Hotel Services In Enugu Metropolis (a Case Study Of Cordial Hotel Enugu)

INTRODUCTION 1.1BACKGROUND TO THE STUDYIn this country today, many business organizations are established and they strive for the actualization of profit making objectives.  However, for any business organization to succeed, it must incorporate some elements of marketing programme into its policies and programes.Therefore, for us to effectively appreciate marketing of hotels services, it becomes imperative to us to understand firstly what marketing of hotel service is all about.Marketing could be defined as the management process responsible for identifying, anticipating and satisfying custome…