The Impact Of Advertising On The Marketing Of Banking Services. (a Case Study Of Micro Finance Bank Oko)

89 pages Chapters 5 ID: MKT1356

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Project Details

DepartmentMarketing
TypeProject
Pages89
Chapters5
MethodologyStatistical Analysis
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1356

Abstract

ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms.  Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at the various types of advertising that is required for the success of the service in the market. In the fi…

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Pages89
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