Customer Services In Financial Institutions, A Step Towards Improving Profitability (a Case Study Of Union Bank Plc, Oko)

87 pages ID: MKT1354

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Project Details

DepartmentMarketing
TypeProject
Pages87
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1354

Abstract

ABSTRACT  Due to the importance of customer’s service in the business world. Many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. Ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, OKO branch, which was used as a case study. These ideas and opinions were got through the use of open and close ended questionnaires, interviews, and observation. The data collected were analyzed with the use of chi-square (x2) which is a statistical technique used in compar…

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Pages87
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