Improving Customer Services Levels In Services Industries, Through The Application Of The Marketing Concept (a Case Study Of Ibeto Photographic Colour Laboratory Enugu)

ABSTRACT  The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage vibrant and strategically marketing. But most service firms expenditure the small ones neither have a specialized marketing unit nor seen to take marketing programmes and concept very serious.    It is on this lapses, that this study was b…