Customer Services In Financial Institutions, A Step Towards Improving Profitability

86 pages Chapters 5 ID: MKT0552

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DepartmentMarketing
TypeProject
Pages86
Chapters5
FormatMS Word & PDF
Reference No.MKT0552

Abstract

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997) defines profitability as the ability of an investment or a company to make a profit after costs. Overhead, etc. profit on the other hand, is the difference between the income of the business and all its costs and expenses over a period of time.      …

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