The Influence Of Advertising On The Marketing Of Consumer Goods. (a Case Study Of Nestle Plc In Lagos Metropolis)

ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established habits. Some do not even pay attention on commercials on our various media. In the face of all these, the originators of advertising messages spend and/or budget handsomely to get their messages across. This research therefore attempts to bring to att…