The Impact Of Promotional Activities On The Marketing Of Golden Morn Products In Enugu Metropolis (a Case Study Of Nestle Nigeria Plc Enugu

84 pages ID: MKT1213

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Project Details

DepartmentMarketing
TypeProject
Pages84
Reference StyleYES
FormatMS Word & PDF
Reference No.MKT1213

Abstract

ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were formulated each focusing on the impact of specific promotion data.  Extensive literature review on textbooks, journals and material on the area of the study was carried out while primary data were sourced from respondents, which form the sample of st…

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Pages84
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