Corporate Advertising As An Effecting Promotional Tool In The Marketing Of Banking Services (a Case Study Of Selected Commercial Bank In Delta State)

ABSTRACT  This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and importance. Chapter one of the study deals with the general introduction of the study, its background and analyses, statement of the study, significance, the research question and most importantly the definition of terms. Chapter two of the study examines extensi…