Advertising An Effective Promotional Tool For Marketing New Product (a Case Study Of Nasco Marketing Company)

ABSTRACTPromotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.  Current, NASCO household products are market leaders in most part of the country .  this study reveals the extent to which advertising is considered a central in delivering the company’s corporate  objectives.  The population for this study consist of (1,000) out of which a sample size of one hundred and Ten (110) i…