The Growth Of Marketing Education In Nigeria

ABSTRACT This study investigated the reasons for and the problems associated with the low quality and the unemployment saga of the marketing graduates that have impeded the growth of tertiary marketing education in Nigeria. Marketing which should take the centre stage in the holistic development of the nation has continued to play a second fiddle with consequent loss of professionalism in marketing practice and in marketing education. This study also grappled with the problem of lack of student‟s motivation to learn rooting from sparse entrepreneurial, technical and vocational focus of the mar…