The Role Of Public Relations In Improving The Image Of Tertiary Institutions In Enugu Metropolis

Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine the level of students, staff and managements relation in the institution. To guide this study a review of Literature was done to expose the researcher to what has already been done to e…