A Study On The Importance Of Branding And Packaging On Marketing Productivity Of Locally Made Products

(A CASE STUDY OF KINGMOS PAINT LTD) ABSTRACT                                                       This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd, Uyo take as the   focal point of study. A descriptive research was conducted and a judgmental sampling technique was used to select   thirty (30)  staff of the company. However, only twenty-six (26) responded to the questionnaire Research question were asked to guide the study. The instrument   for the study was the questionnaire.  Data collected were a…