Packaging As A Tool Of Achieving Higher Profitability In A Manufacturing Company

69 pages Chapters 5 ID: MKT0458

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DepartmentMarketing
TypeProject
Pages69
Chapters5
FormatMS Word & PDF
Reference No.MKT0458

Abstract

(A Study of Nigeria Bottling Company) ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Hundred (100) questionnaires where administered to the staff of Nigeria Bottling Company. Two hypotheses were formulated and tested with the use of Chi-Square analysis. The analysis resulted to rejecting both null hypotheses and hence accepting the two alternate hypotheses. Based on decisions of the te…

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