Market Orientation And Company Performance

(A Case Study of Frigoglass Company Nigeria Ltd.) ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying customer’s need. The specific objective was to examine market orientation and company performance in Frigoglass Nigeria Limited. The literatures reveal that most market oriented firms are the most productive and profitable, hence, this study predicated upon Drucker’s company philosophy theory a…