Survivalstrategies In Small Business

60 pages Chapters 5 ID: MKT0463

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DepartmentMarketing
TypeProject
Pages60
Chapters5
FormatMS Word & PDF
Reference No.MKT0463

Abstract

(A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE) ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of the small scale enterprises in Lagos State in the areas of loan acquisition, marketing research, personnel approaches, strategic locations, training and development. The research method used for the study was mainly descriptive withthe aim of obtaining primary data on the survival strate…

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