Full material
₦ 5,000 $(29)
| Pages | 64 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 64 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0479 |
Abstract
(CASE STUDY MOBIL) ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete information affects decision making process. It is therefore risky for buyers to make purchasing decision without adequate information. Based on this the present study was set to investigate the impact of advertising on consumer buying decision with an emphasis on evaluation alternatives which is a stage in the buying process. The study adopted a survey research design with a sample size of 300 consumers …
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Full material
₦ 5,000 $(29)
| Pages | 64 |
| Delivery | Instant, after payment |