Full material
₦ 5,000 $(29)
| Pages | 71 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 71 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0483 |
Abstract
(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues challenging them. This research project examines the effects of ethical behaviour on marketing managers with special reference to Cadbury Nigeria Plc. A hundred staff of Cadbury Plc. were sampled as a means of garthering data. Sixty were marketing managers and forty marketing executives. The research uses a q…
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Full material
₦ 5,000 $(29)
| Pages | 71 |
| Delivery | Instant, after payment |