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| Pages | 54 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 54 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0484 |
Abstract
(A STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive advantage, increased sales and profitability. The study employed primary data collected from 30 employees of Nigeria Bottling Company Plc in Lagos state. The primary data used for the study were collected through questionnaire administered to the respondents. The study employed descriptive statistics and Pearson product moment…
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Full material
₦ 5,000 $(29)
| Pages | 54 |
| Delivery | Instant, after payment |