Third Party E-commerce Platforms: Benefits And Barriers For Retail Businesses In Nigeria

ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes the drivers for e-commerce adoption and investigates the barriers and benefits to the companies when starting the process of implementation. A qualitative research was performed and an adductive approach was used, where the research findings and the theoretical background were connected by going back and forward in the process of analysis. Questionnaires were distributed to registered merchan…