Impact Of Logistics Management In Marketing Of Agricultural Products

(A STUDY OF DIVERSAY SOLUTION LIMITED) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehouse before being used in manufacturing or sold to the customer. If it is well managed, distribution cost will be minimized not necessarily at the expense of customer service level and consumer utility increased. Alexander and Franco (1969) define Logistics management as "fraction cost savings, increased compe…