Impact Of Corporate Social Responsibility On Organizational Performance

78 pages Chapters 5 ID: MKT0501

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DepartmentMarketing
TypeProject
Pages78
Chapters5
FormatMS Word & PDF
Reference No.MKT0501

Abstract

(A CASE STUDY OF MTN NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The practice of corporate social responsibility (CSR) is much debated and criticized. Proponents argue that there is a strong business case for corporate social responsibility in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate short term profit. The Nigerian business environment has not really had a strong support for CSR. The massive rate of improper waste disposal, land degradation, poverty, pollution, lack of basic infra…

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