Effects Of Strategic Planning On Organizational Goal Attainment

(A STUDY OF ZENITH BANK PLC) CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Companies now operate in vastly competitive and non linear environment, the value of business lies increasingly in its ability to capture information and generate new idea. According to (Kotler 2009), “an idea that is no dangerous is hardly worth calling an idea”. The same can be said of strategic plan. A great plan provokes. It takes chances. This eventually attracts customers and the market to ones brand. Therefore there is a need for effective strategy planning in an organization. In today’s competitive …