Effects Of Corporate Social Responsibility On Profitability And Corporate Image Of A Private Organization

55 pages Chapters 5 ID: MKT0511

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DepartmentMarketing
TypeProject
Pages55
Chapters5
FormatMS Word & PDF
Reference No.MKT0511

Abstract

“A SURVEY OF SOME MANUFACTURING FIRMS IN NIGERIA” CHAPTER ONE INTRODUCTION 1.1       BACGROUND TO THE STUDY All organizations exists in complex relationship with elements in their external environments. Corporate social performance is therefore an obligation of organization to act in ways that serve both its own interest and that of its many external public. These publics are considered stakeholder persons, and groups who are affected in one way or the other by the activities of an organization. They are people affected in one way or the other by its commitment to social responsibilities (Og…

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