Effectiveness Of Strategic Marketing And Management On The Sustenance Of Growth In Nigerian Tertiary Insitution

(A CASE STUDY OF LAGOS STATE UNIVERSITY) CHAPTER ONE INTRODUCTION 1.1 BACKGROUIND OF THE STUDY The implication of marketing is that even though “customer orientation (a derivative- of marketing concept) has become a familiar slogan, with pride of place in the strategy statements of many organizations,” the god of actually implementing the customer orientation has continually been deceptively innocuous” (Nwankwo, 1995). The implication is that marketing is often restricted and viewed- from them. prison of commercial lenses. This situation has led pessimists of educational market, in- particul…