Effective Channels Of Distribution In Product Market Share Development In Enhancing Organisational Performance

(A CASE STUDY OF LISABI MILLS LTD) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF STUDY In the past years, the main aim of business organization was to Manufacture and sell, but recent marketing dynamic has change this my topic notion of our poor industrialists with finding out what consumers want and buy, as only then will there be certainty that the product can be sold profitability and also offer return on investment. Previously, product departments produce what they want for marketing department, but now marketing department request for what consumers want from the company thus indicatin…