Effect Of Packaging On Consumer Behaviour:

(A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be defined as the activities in product planning that involves thecan be shapes, general designing of a container or a wrapper for a product. On the other hand, consumer behaviour can be defined as the way a consumer perceive, thinks or reacts towards purchases of goods or services, influenced by so…