Effect Of The Practice Of Social Responsibility On The Performance Of Small Medium Enterprises

62 pages Chapters 5 ID: MKT0522

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DepartmentMarketing
TypeProject
Pages62
Chapters5
FormatMS Word & PDF
Reference No.MKT0522

Abstract

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice and requires no justification other than the remuneration it provides. Similarly, creating a culture that builds mutual commitment between the firm and its employees requires no justification beyond the benefit it provides. In contrast, responding to a community need for low, income housing is beyond the nor…

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