Full material
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| Pages | 92 |
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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 92 |
| Chapters | 5 |
| Methodology | Z Test |
| Reference Style | YES |
| Format | MS Word & PDF |
| Reference No. | MKT0524 |
Abstract
(A CASE STUDY OF ACCESS BANK PLC) ABSTRACTThis study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and relationship marketing To achieve the purpose of this research work the survey method using the questionnaire instrument was adopted. Data were collected from primary and secondary source. The instrument were administered to 93 respondents drawn as the sample for the study. The output from those sources were analyzed by t…
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Full material
₦ 5,000 $(29)
| Pages | 92 |
| Delivery | Instant, after payment |