Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises.

80 pages Chapters 5 ID: MKT0529

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DepartmentMarketing
TypeProject
Pages80
Chapters5
FormatMS Word & PDF
Reference No.MKT0529

Abstract

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is widely recognized. Small Business Enterprises (SBE's) do play a major role in the world economy, and they are recognized as one of the main contributors to economic, development and employment growth. …

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