A Study Of Effective Distribution Channel, Its Evaluation And Importance On Manufacturing Goods

CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The challenge , according to Jeffery Gitomer (2004), is not necessarily to produce the goods or provide one service but take these goods or services nearer to the consumers in a more satisfactorily means better than the several competitors can do. Companies seeking to expand their profits and sales have to spend considerable time and resource searc…