Enhancing The Sales Of Consumers Goods Using Marketing Segmentation

(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0      INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, services and program to serve these markets. Consumer are the most important things to consider while operating any business environment. It must therefore be clear that a through and constant study of the consumers is one thing and another entirely those needs of the consumer  at a profitable level, hence marketer…