Development And Functions Of Package In The Marketing Of Consumers Products

CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function of packaging. This study will investigate how companies determine its packaging process and also focus on the reaction of consumers towards packaging, and know what motivate …