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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 56 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0540 |
Abstract
(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Staton (1964) defines marketing “as a total interaction of business activities designed to plan, price, promote, and distribute want satisfying products and services to present to potential customers. Schew and Smith (1982) saw marketing concept as the philosophy of business or attitu…
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Full material
₦ 5,000 $(29)
| Pages | 56 |
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