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Project Details
| Department | Marketing |
| Type | Project |
| Pages | 103 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MKT0551 |
Abstract
PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept (Stanton W.S 1981). Definitions 1. Offering new improved products for present markets. 2. A strategy of selling a new product to existing markets. 3. A state of creating new products that moves the product from concept to test…
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Full material
₦ 5,000 $(29)
| Pages | 103 |
| Delivery | Instant, after payment |