Consumer Protection And Drug Marketing In Nigeria

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers.           The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on the extent it succeeds in enhancing the quality of consumers judgments, and in maintaining fair competitive conditions that allows customers to make free and informed choices…