The Impact Of Marketing Mixin The Accomplishment Of Organisational Objectives

CHAPTER ONE 1.0       INTRODUCTION 1.1       GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of marketing written by various marketing fanatics and practitioners around the        globe. As a result, student’s lectures, and marketing practitioners believe so much on whatever tool or monographs they could lay their hands on that relates to marketing. Marketing administration itself takes a managerial approach to marketi…